Making the Switch to Affordable LED Solutions

Thursday, July 9, 2015

High cost has been the foremost deterrent for contractors and end-users in making the switch to LED lighting. But in recent months, affordable LED lamps that offer significant energy savings, easy installation and low maintenance have begun to creep into the market and are expected to accelerate the leap to LED. This presentation will take a look at several of the newest LED solutions hitting the market that enable the easy replacement of inefficient incandescent, CFL and halogen lighting without the need for a costly upgrade. It will also address some of the common issues contractors face when selling lighting into a job and how to overcome those challenges within vertical markets.

 
Matt Coury

Speakers

Matt Coury
Brand Manager – GE Lighting

Matt is a Brand Manager on the Product Marketing team and has been with GE for more than seven years. During his time at GE, he has held numerous sales and marketing roles within GE’s consumer and professional businesses. Matt is passionate about solving customer and end-user challenges. He strives to create product positioning and marketing that clearly communicate a product’s key benefits that are core to delivering vital outcomes.

 
Chris Gonzales

Chris Gonzales
Senior Product Manager – GE Lighting

Chris is a Senior Product Manager responsible for commercial, non-directional replacement LED’s at GE. Chris has been with GE for 10 years and has held roles within Field Sales, Pricing, HID Product Management and LED Product Management. Chris holds a degree in Industrial Distribution from the University of Nebraska.

 
 

Ed Sieradzki
Senior Product Manager – GE Lighting

Ed is a Senior Product Manager responsible for directional LED lamps at GE. Ed has been with GE for 25 years and has been the LED Product Manager for the past two years. He has held roles in Manufacturing, Sales and Pricing and previously was Product Manager in CFL, LFL and HID. Ed holds a degree in Electrical Engineering from the University of Connecticut.