Graybar Brand Heritage

Graybar's brand reflects where we've been and what we've become.

Graybar

1920s

A shield, much like those that knights wore on their crests, is introduced as the new company logo.

 
Graybar

1940s

The Graybar tagline changes and evolves in order to communicate to a widening set of audiences as the company experiences tremendous growth.

 
Graybar

1950s

The Graybar logo is slightly revamped, using a thicker, more updated font that reflects changing times and business focus.

 
Graybar

1960s

Graybar celebrates the “beginning of its second century” and unveils a new logo with the continental United States behind the Graybar name.

 
Graybar

1970s

A new logo with the Graybar name in a stretched shield, reminiscent of the original Graybar shield, is introduced.  The new trademark symbolizes a return to Graybar’s roots.

 
Graybar

1980s

To better signify its growing dominance as an international distributor, Graybar adds the image of a globe behind its name.

Graybar Logo

2000s

Graybar's new brand identity presents an updated and more modern image while drawing on the brand’s history and significance, firmly positioning the company as a vital link in the nation’s supply chain.