Graybar Builds on Quality Service, Efficiency with Launch of New Graybar.com

User-friendly site provides easy access to products and services, enhances customer experience

ST. LOUIS, June 19 - Graybar, a leading distributor of electrical and communications products and related supply chain management and logistics services, has announced the re-launch of Graybar.com to enhance the Graybar customer experience. The new, user-friendly Web site builds on the company's reputation for quality service by providing customers with convenient, online access to Graybar solutions and products. Customers can use the site to manage their business with Graybar according to their own preferences and schedules.

Graybar designed several unique self-service features to give its customers greater control over their business in real-time, including:

  • Pricing and availability, quotes and order placement
  • Improved product catalog with advanced search and refinement
  • Personal account information on past orders, invoices and quotes
  • Capabilities to integrate with their internal procurement systems

"The re-launch of Graybar.com is about providing our customers with a tool that makes doing business with Graybar even faster, easier and more convenient," said Dick Offenbacher, Graybar senior vice president – sales and marketing, electrical. "Our online channel is designed to complement personal service and enhance customer relationships."

Offenbacher said Graybar is already receiving positive customer feedback on the new site and uncovering new business opportunities. Additionally, Graybar account managers report significant increases in requests processed through the new Graybar.com due to the site's intuitive format. Powered by IBM® WebSphere® Commerce Enterprise software, the new site allows for tight integration with customer systems to encourage supply chain efficiency.

"The new Graybar.com is another example of how we're raising the bar on performance and value for our customers and suppliers," said Graybar Chairman, President and CEO Robert A. Reynolds Jr. "Our innovative use of technology enables us to continuously improve our performance and offer the best service possible."